When milliseconds matter, mindset makes the difference. This blog dives into the role of sports psychology in swimming, exploring strategies like visualisation, self-talk, and mental rehearsal. Learn how to reduce race-day anxiety, improve focus, and develop the mental edge that separates good swimmers from great ones. Supported by academic research and practical tools for athletes and coaches alike.

Strength work is no longer optional for swimmers. It's essential. In this post, we explore the benefits of lifting heavy for swim performance, explain why hypertrophy fears are outdated, and dive into the science that supports strength-based training for swimmers.

Shoulder pain is common in swimmers ~ but it shouldn’t be normal. In this post, we break down why pre-hab matters and the key exercises that keep your shoulders strong, stable, and injury-free.

Swim training camps abroad are more than sun, sets, and selfies — they’re a chance to level up physically and mentally. But only if you’re prepared. Here’s what swimmers need to know before diving into their next overseas camp.

Most swimmers hit the gym with good intentions—but many are making simple mistakes that limit their progress or even increase injury risk. In this post, we break down 5 of the most common dryland training errors swimmers make, explain how to fix them, and show how proper strength work can directly boost performance in the pool.